Brand Development & Design:
Brand development for small businesses is a critical – and often overlooked – marketing initiative. Having worked with some of the world’s largest brands, we understand how to differentiate your business from the competition through words, pictures and behavior. Your brand is not just your logo, tagline or name. It is much more. Your brand is the emotional connection between your company and your customers. It is only when there is a cohesive message in place that you’ll see the results you’re after. Unsure what your brand is? We’re here to help.
Just as you wouldn’t take off on a road trip without a map, you shouldn’t start your marketing efforts without a strategic plan. Without strategy in place, marketing efforts fall flat. Let us help you. We’ll get to know your business inside and out, and work with you to determine objectives that support your business goals. We’ll simplify the complex and whittle away the unnecessary. From the myriad options and outlets available, we’ll craft the plan that works for you.
More than 50 percent of customers search online for company profiles before doing business with them, but for many small business owners, the world of social media can be a tricky one to navigate. Without the proper knowledge of how the key tools and platforms fit together, getting social media efforts to elevate your business can be nearly impossible. Our savvy social media expert will look at your business with a strategic eye and develop a plan that works for you. From consultations and basic training to design work and implementation, we’ve got your social media needs covered.
Website Design & Development:
Wrapping your head around website design and development can be a daunting task. With so many options out there, you might not even know where to start. Enter 97incubator. We listen to your needs, take a hard look at your business and study your brand. Never working from a ready-made template, we custom design your site for your business’s specific needs, with strategy and best practices always in play. Our goal is to develop a website that not only draws the viewer in, but also enables them to engage with your brand.
Closing The Marketing Gap:
We know it takes time to get a business going. Everyday tactics are all centered around how to minimize your risk while maximizing your return. When you have the opportunity to work with a marketing company that understands that, you have more piece of mind. Our ongoing monthly marketing program allows you to get the marketing support you need without breaking your budget.
As a small business owner, to successfully pitch yourself and your company, you need to be able to concisely communicate your value proposition. We’re here to listen and observe, and get to the core of your business. We’ll zero in on why (your purpose) you do what you do, specify what (product/service) you provide and determine who (the target consumer) is going to buy what you’re selling. We’ll craft your “elevator speech” so that you’re able to easily and concisely talk about what makes your business unique.